DOWNLOAD MARKETING TICKLIST HERE
Marketing Task B: Promotional Material
Include an item of promotional material you have produced for the organisation designed to attract a particular target market. Download Help Document
Mark Band 1: What you must do to gain 1 -6 marks
A simple design for the item of promotional material that includes basic information about the organisation but not clearly targeted at a particular market.
Suggested task
Think about an event or product your organisation wants to promote. Design an item of promotional material for that product or event.
Mark Band 2: What you must do to gain 7-10 marks
An effective and imaginative design for the item of promotional material that includes all necessary information for an identified target market.
Suggested task
i) Select a target market for your organisation (choose either a specific age group or life cycle stage). Think about an event or product your organisation wants to promote that your chosen target market would be interested in.
ii) Design an imaginative item of promotional material. Make sure it is effective in providing information and attracting attention. Think about the target market you have chosen when planning your design.
Mark Band 3: What you must do to gain 11-14 marks
A well-structured, innovative and creative item of promotional material that shows an in-depth understanding of target marketing.
Suggested task
i) Select a target market for your organisation (choose either a specific age group or life cycle stage). Think about an event or product your organisation wants to promote that your target market would be interested in.
ii) Design an innovative item of promotional material. Innovative means new or original. Think about the layout and structure to make sure it is effective. Make sure your promotional material links clearly to your chosen target market in images, content, language etc.
Resources
