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Marketing Task A: The 4 p’s
Describe the 4Ps in relation to the selected organisation and show how they work together to meet the organisation’s objectives.
Think you have completed Task A? Download Task A Checklist here
Mark Band 1: What you must do to gain 1-4 marks
A basic description of the 4Ps in relation to Thorpe Park; some attempt to show how they work together to meet the organisation?s objectives
Suggested task
i) Produce a PowerPoint presentation describing your organisation’s product, price, place and promotion
ii) Choose two objectives of your organisation. For each objective complete a diagram by:
Writing your organisation’s objectives in the centre then
Show how product, price, place and promotion meet the objectives.
Your teacher will give you two copies of the diagram to complete – one for each objective. Download Here
Mark Band 2: What you must do to gain 5-7 marks
A sound description of the 4Ps in relation to the selected organisation; an explanation of how they work together to meet the organisation’s objectives.
Suggested task
i) EITHER
Add detail to your PowerPoint presentation so that each of the 4Ps is described
OR
E-mail your PowerPoint presentation to the Marketing Manager. In your e-mail give more detail about each of the 4Ps. Download Here
ii) Expand on the diagrams produced earlier to form concept maps of how the organisation’s 4Ps work together to meet the organisation’s objectives. The concept maps should clearly illustrate how some of the 4Ps are able to work together to meet the objectives. Make sure there is an explanation for each link between the 4Ps and the objective given. Download Here
Mark Band 3: What you must do to gain 8-10 marks
A detailed description of the 4Ps in relation to the selected organisation; a thorough understanding of how they work together to meet the organisation’s objectives.
Suggested task
i) E-mail your PowerPoint presentation to the Marketing Manager. In your e-mail give more detail about each of the 4Ps
ii) Develop a third concept map for a further objective showing how the organisations 4Ps work together to meet the objective stated. When all four concept maps are complete, send an email to the Marketing Manager. In this email you need to highlight how well the 4Ps are working together to meet the three objectives. Download Here
Resources for Task A
How do the 4p’s work together concept map frame
Help with Promotion at Thorpe Park
