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Marketing Task C: Promotional Techniques and Materials

Assess the range of promotional techniques and materials the organisation uses, including research methods used to identify target markets.

Mark Band 1: What you must do to gain 1 -5 marks

A description with some assessment of the main promotional techniques and materials the organisation uses and of the research methods used to identify target markets.

Mark Band 2: What you must do to gain 6-9 marks

An assessment of the main promotional techniques and materials the organisation uses and of the research methods used to identify target markets.

Mark Band 3: What you must do to gain 10-13 marks

A detailed assessment of the range of promotional techniques and materials the organisation uses, showing how they work together as a strategy and an analysis of the research methods used to identify target methods.

Suggested task

i) Respond to the e-mail ‘Assess Promotional Techniques’. Your teacher will give you a copy of the e-mail, Download email here.

Promotional Techniques and Materials

ii) Download below six samples of your organisations promotional materials. They should be different types of materials i.e. not all leaflets or posters. Assess each sample of promotional materials using the AIDA technique

AIDA

AIDA Resources (Promotional Material)

Hula Hoops Single Pack

Anchor Promotion

Posters

Leaflet

Skips Promotion

Website

iii) Respond to the attached e-mail ‘Analyse Market Research Methods used to Identify Target Markets’. You can download the email here. You need to describe the research methods Thorpe Park use and state the advantages and disadvantages of each.

IMPORTANT: You can download information about research methods at Thorpe Park here

iv) Write a memo to the Marketing Manager explaining how the organisations promotional techniques and materials work together as a strategy. Use the table below and example sentence to help you plan you memo.

Example Sentence: Thorpe Park use (technique) which works with (promotional material) to help achieve (objective). This helps Thorpe Park achieve this objective because……..

Write a paragraph for each objective.

Download memo writing frame here